Skip to main content


Latest Promotion

Soaring into a Year of Prosperity 龙腾鱼跃, 好运当头

Let the Year of the Dragon take flight with BreadTalk’s “Soaring into a Year of Prosperity” collection, featuring new inventive creations inspired by the zodiac of the year, as well as beloved classics that will liven up all Lunar New Year celebrations!

Our bountiful selection has something for everyone, elevating festivities with family and loved ones during reunions and gatherings. Picture cute and whimsical ‘fortune’-filled buns resembling a dragon fruit, golden dragon fish, and lobster, alongside highlights like the indulgent Nian Gao Fortune Pillow and the crowd-favourite Bak Kwa Delight! More joy is in store with delectable treats like the Dragon’s Blessing Duo, as well as an enticing array of new and quintessential cookies. Additionally, our auspicious gift bundles make it a breeze to share the love with family and friends—each bundle is filled with assorted goodies that signify abundance and good luck.

The Lunar New Year collection and festive gift bundles can be purchased at all BreadTalk outlets island-wide from now to 24 February 2024. Let us be part of your Lunar New Year celebrations by tagging us @BreadTalkSG and using hashtags #BreadTalk, #BreadTalkSG, #SoaringIntoAYearOfProsperity.

Corporate Sales Enquiries:

Check out our Chinese New Year Catalogue:

Festive opening hours: Link 

Here’s wishing you a bountiful and prosperous Lunar New Year! 龙腾鱼跃,好运当头!

New & Improved Creations Now In-Stores

A more delicious experience awaits you with our New & Improved favourites. Hands up to those who miss Apple Worm! This hugely apple-tising creation is now back – bigger and better, filled with chunkier apple cubes for a juicier bite!

Try to spot our crowd favourite Tuna bun – now donning a new look and an improved recipe with red onions that enhances the flavour of the filling. Not forgetting Earthquake Toast lovers, be sure to try our new Cheese Toast that is now enhanced with not one but two delicious cheese – Red Cheddar and Gouda!

Head down to your nearest BreadTalk outlets and try them today!