Our Brand Story
How it started
Established in 2000, BreadTalk revolutionises the bakery industry by introducing itself as a trendy ‘Bread Boutique’ store, where customers can enjoy a unique shopping experience buying bread, akin to shopping in a fashion boutique. With a strong international presence across 15 markets and more than 600 stores globally, we’ve become known for our trendy and playful approach to bread, creating products that not only taste amazing, but also look and feel special.
BreadTalk has elevated the art of bread-making since day one, with our innovative creations now a staple in many Asian diets. We continue to push the boundaries of what’s possible, combining tradition with modernity to create something truly special.
Starting with just one outlet in Singapore, we quickly expanded throughout Asia and beyond, gaining a reputation for our innovative approach to baking and dedication to quality. We believe that baking is more than just a science – it’s an art form that requires passion, creativity, and attention to detail.
Our focus on using only the finest and premium ingredients has earned us the trust and loyalty of customers worldwide. From our signature Flosss buns to our artisanal breads and pastries, each item is crafted with care and precision, ensuring that every bite is a delicious experience.
Today, BreadTalk continues to push the boundaries of what’s possible in the bakery industry, while staying true to our roots and heritage. We’re proud to have created a brand that represents not only delicious baked goods, but also a commitment to innovation, creativity, and excellence.