
In the continual process of creativity and innovation, BreadTalk's evolution and growth as an internationally recognized bakery brand over the last 16 years has been encapsulated through four distinctive Generations.
BreadTalk's new concept aims to immerse consumers in a unique experience that harkens back to enjoying natural goodness and the bliss of great-tasting breads. From source to store, the new concept includes an interesting repertoire of over 50 brand new items, specially-developed by its international Master Chefs.
BreadTalk Masterchefs




Inspired by the Chefs' Table – the new store identity
BreadTalk's new concept store features a contemporary design – sleek and fuss-free with a neutral colour palette that accentuates the appeal of golden-baked breads. Natural soothing hues, combined with the generous use of oak veneers, create a welcoming atmosphere in a 700 sq ft outlet.
