A staple in the diet of many in Asia, BreadTalk honours the art of bread-making by giving life to their novel creations since its inception.

In the continual process of creativity and innovation, BreadTalk's evolution and growth as an internationally recognized bakery brand over the last 16 years has been encapsulated through four distinctive Generations.

A Brand New Experience Unrolls….

BreadTalk's new concept aims to immerse consumers in a unique experience that harkens back to enjoying natural goodness and the bliss of great-tasting breads. From source to store, the new concept includes an interesting repertoire of over 50 brand new items, specially-developed by its international Master Chefs.

BreadTalk Masterchefs

The BreadTalk blueprint of constant innovation and reinvention
Incorporating natural ingredients, baking artistry and modern technology, the new concept store is the fruit of innovative product development efforts, and BreadTalk’s answer to the global call by consumers for more natural food options.
Choicest Natural Ingredients
Sourcing globally to handpick and select premium natural ingredients such as Japanese-milled flour and pure butter from New Zealand. The ingredients are especially prepared from its raw state to create pastes or fillings within our Central Kitchen, ensuring greater quality control of the finished items.
Craftsmanship
Focusing on creating perfect harmony among textures, flavours and ingredients, the recipes are inspired from each Master Chef’s personal take on classic simplicity.
Wholesome goodness
Every bite’s a joy as we continue to create products that bring an abundance of joy and goodness in order to satisfy the evolving needs of consumers.

Inspired by the Chefs' Table – the new store identity

BreadTalk's new concept store features a contemporary design – sleek and fuss-free with a neutral colour palette that accentuates the appeal of golden-baked breads. Natural soothing hues, combined with the generous use of oak veneers, create a welcoming atmosphere in a 700 sq ft outlet.

Inspired by a "Chef's Table" idea at specialty restaurants, the new store identity brings to life the creations of its Chefs at the centre piece Island Bar. Seamlessly integrating the kitchen and the service area, the BreadTalk store is the creative work space of a Master Chef who is constantly inspired by his environment with baking reference books and greenery that complement the variety of products.
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