Love At First Sight

Pong Pong Cake 碰碰糕

Bounce back to the good old days with our moist and springy Pong Pong Cake, our take on the beloved old school sponge cake. Soft and fluffy cake is complemented by a rich salted egg filling to offer the classic winning combination of sweet and savoury. This delectable treat is no frills with its light texture, balanced flavours, and authentic eggilicious aroma fresh out of the oven in stores. A simple comforting treat for all any time, any day. Catch the Pong Pong Cake ($8.80 each) at the following stores now: Chinatown Point, Novena Square, Toa Payoh HDB Hub, Westgate

P.S. The Pong Pong cake is also available at The Icing Room (Jurong Point and nex@Serangoon)!

Love At First Sight

Traditional Ice Cream Sandwich

Did you know? Our Rainbow Toast was created after a fair few rounds of trial and error to settle on a recipe that resulted in the perfect texture!

Priced at $1.50 each, enjoy our rainbow toast with a choice ice cream from 8 different flavours!

Available at the following outlets:
Bugis Junction, Citylink Mall, Causeway Point, Centrepoint, City Square Mall, Chinatown Point, Novena Square, Paragon, Plaza Singapura, Raffles City, NEX, Simei MRT, Tampines Mall, OneKM, 112 Katong, Paya Lebar Sq, Singapore Cruise Centre, JEM, Jurong Point, West Mall, Westgate, Resort World Sentosa

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Sambal into the year of good fortune and luck!

Assam Milk Tea

Currently the No.1 best-selling beverage in BreadTalk, over 12,000 bottles of Assam Milk Tea has been sold since its launch on 14 December, exclusively at BreadTalk outlets island-wide!

Using only fresh and natural ingredients, the milk tea contains ZERO Trans-fat and is brewed with South African Rooibos tea leaves to give a mild yet aromatic taste to the Assam milk tea blend. In fact, rooibos tea is rich in vitamin C and antioxidants, both of which support cell health in the human body.

Enjoy 1 for $2.80 and 2 for $5 in 2 flavours – original and coconut, straight out from a charming 1950s vintage-inspired milk bottle. Definitely a must try healthy beverage!

苹果Apple Lè Pie

苹果Apple Lè Pie

Baked fresh on premise, enjoy the sweetness of life!

You can now also enjoy Apple Lè Pies in snacking portions, available progressively across selected outlet islandwide.

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Every Craft's A Winning Taste

We’ve teamed up with Mondial du Pain 2015 Champion Chef Johnny Chen to carefully craft the “Flavours of Jubilation” series that will take your palette on a gastronomical journey. Try the winning taste for yourself!

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